When you apply a quality skin care foundation at the end of a facial treatment it presents a unique opportunity not only to maximize sales but also to really enhance the client's overall experience.
By offering immediate results, enhancing that post-facial glow, engaging clients in product discussion, and creating a more complete experience, you can easily on-sell the transformative benefits of the facial and the products used.
The combination of visual proof when they see their skin, drives sales, fosters client loyalty, and positions the salon or spa as a trusted authority in skincare.
Breaking it down further, this simple step at the end of a treatment offers:
Sun Protection:
A good skin care foundation contains SPF (sun protection factor) and ingredients that shield the skin from harmful ultraviolet (UV) rays. After a facial, when the skin might be temporarily more sensitive to the sun, especially if essential oils or exfoliating acids have been used, applying a foundation with SPF can provide an extra layer of protection against UV damage.
Moisture Retention and Hydration:
Skin care foundations are loaded with hydrating ingredients and moisturizers that help lock in moisture, preventing dryness and maintaining skin hydration. Applying foundation immediately after a facial can seal in the benefits of the treatment, ensuring that the skin remains plump, supple, and well-nourished throughout the day. This hydration boost enhances the overall glow and radiance achieved through the facial, and helps to provide long-lasting benefits.
Customized Solutions:
Skin care foundations have evolved so much in the last decade and cater to various skin types, concerns, and desired finishes. Whether you have oily, dry, or combination skin, there is a foundation formulation available to suit your specific needs. Foundations can offer oil control for those with oily
skin, hydration for dry skin, and a satin or matte finish for those seeking a specific look. By selecting the right foundation for your client, you can address individual concerns and create a seamless transition from the facial to a flawless makeup application. And once a client finds his or her “holy grail” foundation, you can guarantee they will repurchase it time and time again.
Camouflaging Residual Redness or Blemishes:
Although facials aim to reduce redness and blemishes, some clients may experience temporary lingering redness or have existing imperfections that haven't completely disappeared. Skin care foundations, with their improved coverage and colour correction properties, can effectively conceal any residual redness, acne marks, or pigmentation. By applying a little foundation after a facial, clients can confidently step out of the salon or spa, knowing that their skin looks flawless and radiant.
Boosting Self-Confidence:
One of the primary reasons why it's no longer tabooed to apply a good foundation immediately after a facial is the positive impact it has on self-confidence. Facials are not only about improving skin health but also about promoting mental and emotional well-being. Applying foundation can help your clients feel more confident and comfortable in their own skin, enhancing their overall satisfaction with the facial experience. By allowing clients to enjoy the immediate benefits of a visibly improved complexion, foundations contribute to a positive and empowering post-facial experience.
Encouraging Product Engagement:
Last but certainly not least, this also provides an excellent opportunity for therapists to engage clients in conversations about the products used during the facial treatment. As they apply the foundation, they can explain the key ingredients, benefits, and long-term skincare advantages of the products. This interaction allows clients to experience the products firsthand, understand their value, and recognize how they can continue to enjoy the benefits of the facial at home. It piques their curiosity and primes them for further product recommendations, leading to increased sales with very little selling required.
